Creative Direction & Brand Consulting
Jewelry Brand Strategy & Identity Development
Refine or establish your brand’s identity with a clearly defined voice, customer persona, and visual direction. I help you distill the essence of your brand, from its purpose and values, to its tone, translating your brand mission into a cohesive strategy that resonates with a luxury audience. Ideal for brands seeking to elevate their perception and carve out a unique space in a saturated market.
Collection Development & Cohesive Range Planning
Struggling with knowing what pieces to launch next or how to structure a collection that feels both creative and commercially viable? I’ll work with you to shape a story-driven collection strategy, ensuring a balanced mix of hero pieces, upsells, and repeat sellers, designed to attract both retail customers and wholesale buyers.
Creative Direction for Campaigns & Visual Assets
From concept ideation to shoot planning, I can help you develop the creative direction for brand campaigns or seasonal launches. This includes moodboard creation, visual storytelling, styling suggestions, and ensuring brand consistency across all assets, from photography to packaging.