Work With Georgina

Georgina Ainslie, Founder of Georgina Yvonne, provides remote freelance work for the jewellery industry, working with all brands from small scale startups to large international corporations. With over 10 years of experience in the jewellery industry, Georgina can provide brand assistance in the following areas, and can tailor her expertise to fit your individual brand brief. 

Creative Direction & Brand Consulting

Jewelry Brand Strategy & Identity Development

Refine or establish your brand’s identity with a clearly defined voice, customer persona, and visual direction. I help you distill the essence of your brand, from its purpose and values, to its tone, translating your brand mission into a cohesive strategy that resonates with a luxury audience. Ideal for brands seeking to elevate their perception and carve out a unique space in a saturated market.

Collection Development & Cohesive Range Planning

Struggling with knowing what pieces to launch next or how to structure a collection that feels both creative and commercially viable? I’ll work with you to shape a story-driven collection strategy, ensuring a balanced mix of hero pieces, upsells, and repeat sellers, designed to attract both retail customers and wholesale buyers.

Creative Direction for Campaigns & Visual Assets

From concept ideation to shoot planning, I can help you develop the creative direction for brand campaigns or seasonal launches. This includes moodboard creation, visual storytelling, styling suggestions, and ensuring brand consistency across all assets, from photography to packaging.

Design & Product Development

Freelance Jewellery Design (Concept Creation & Direction)

If you’re a founder with ideas but lack design execution, I can help bring your concepts to life. Whether you need initial 2D renders for a new collection, guidance for a 3D CAD designer, or creative direction for custom commissions, my approach blends commercial sensibility with an eye for artistry and elegance.

Trend Research & Market Insight


I conduct tailored trend research to inform your collection planning, product development, or seasonal launches. You’ll receive a professionally presented report that highlights jewelry trends, materials, colour palettes, and styling notes.

Supplier & Production Support (Ethical & Independent Focus)

Looking for trusted manufacturers or ethical gemstone suppliers? I can recommend and help vet potential partners aligned with your values, helping you build a production process that supports quality craftsmanship, sustainability, and reliability.

  • 18ct yellow gold and sapphire Bed of Roses Earrings from London jewellery designer, Georgina Yvonne's, award winning Wonderland jewellery collection

Copywriting & Storytelling

Website Copy & Brand Messaging

Words matter, especially in luxury ecommerce. I write high-converting, emotionally resonant website copy for brand homepages, about sections, and product pages. Whether you're launching a new site or refreshing your current one, I can help you articulate your story with clarity, elegance, and conviction.

Press Release Writing & Lookbook Content

Need to communicate your collection to editors, stylists, or stockists? I write press releases and lookbook narratives that speak to both the emotional and technical aspects of your jewellery.

Product Descriptions & Naming

I can write compelling, SEO-friendly product descriptions that don’t compromise on tone or luxury appeal. I also offer naming services for individual pieces or full collections, adding layers of meaning and enhancing their desirability.

  • 18ct yellow gold Bed of Roses Stud Earrings from jewellery designer, Georgina Yvonne's, award winning Wonderland Collection featuring round blue sapphire detail

Clienteling & Customer Experience

Luxury DTC Client Experience Consulting

From first touch to aftercare, I help you create memorable, personal experiences for high-value clients, specialising in bridal and bespoke. I’ll help you refine onboarding flows, and develop touchpoints that build loyalty and strengthen the way in which your brand resonates with your clients.

Virtual Jewellery Concierge Services

I can serve as a remote consultant or stylist for clients needing bespoke or gift-giving advice, or help you set up your own concierge offering. This service is ideal for holiday or bridal campaigns.

Tell Me About You and Your Brand Below, And Let's Work Together!